Trademarks Logo design • Domain name and registration (tradename.com/trademark.com) • Choice of corporate colors • Corporate and private identity consulting • Services (development of corporate identity guide) • Additional design services such as design of official papers, stationery and business forms, product design, packaging, promotional gifts/new items, banners, vehicles, brochures and annual reports, exhibition graphics and print ads Advertising style guidelines
Services provided include expertise in kitchen planning, culinary management operational procedures and evaluation of various food and beverage outlets and kitchens • Kitchen organization • Kitchen procedures • Basic concept of food safety • Personal hygiene and health • Evaluate cleaning and disinfection schedules • Evaluation of the HACCP system
• Financial evaluation • Evaluation of facilities • Architectural evaluation • Compatibility of buildings and design • Comply with local building code • Evaluation of engineering services • Evaluation of resources • work plan • Supervisor
• Analyze current financial statements, balance sheet and business plan • Market analysis and feasibility study • Cash management • Capital expenditure budget • Develop the budget • Review the business marketing plan • Review all pre-opening budgets • Feasibility studies regarding income and/or return on investment • Project and investment recommendations • Estimates of future operational/financial performance • Financial implications of concept development
• Employment and Employment Analysis Organization analysis • Strategic structuring Functional structuring • Planning and integration of restructuring • the management of change • Mapping personnel resources • Employee benefits • Classification of employees
DEVELOPMENT COMPANY START-UP Executive summary • Business objectives • Mission statement • Guiding principles • Keys to success • Ownership Legal form • Start-up summary • Organizational structure and salary scale • Project Design • Location and facilities • Site layout and distribution • Services and Product Design • Kitchen Design • Laundry Design • Hotel Design • Restaurant Design Inauguration (Grand Opening) • Design, plan and organize the opening ceremony • Extend invitations for celebrities and media • Plan and manage the advertising campaign • Assist in the selection of proper media/advertising partners Branding • Corporate design • Name and concept design • Corporate identity • Website design and development • Creation of social media address and content Production of brand templates and guidelines Selection of production print house • Supervise the production and delivery of printed material Interior design • Mood board and design philosophy • Environmental concept design • Interior design including civil, MEP and shop drawings • Exterior design including signage • Material presentation • Bill of quantity • Assist in the evaluation and selection of contractors • Assist in the procurement of special decorative items Professional photography • Food photography Property interior, exterior Documentaries • Video clips for online advertising
MARKETING Market analysis • Industry analysis • Market size • Industry participants • Main competitors • Market segments • Market tests • Market needs • Market trends • Market growth • Positioning E Marketing • E-commerce • Social Media Management • Content Creation • Reputation Management • Loyalty Program Marketing strategy • SWOT analysis • Strategy pyramid • Unique selling proposition (USP) • Competitive edge • Marketing strategy, positioning • Positioning statement • Pricing strategy • Promotion and advertising strategy • Marketing programs • Sales strategy • Sales forecast • Sales programs Milestones • Exit strategy OPERATIONS Operating standards • Menu Engineering • Menu Design • Managing Service Operations • Managing Production Operations • Competitive comparison • Suppliers selection • Management controls • Administrative systems • Advise on the selection of ERP/POS • Programing and set up of ERP Organization and training • Hiring of management and staff • Develop and implement training manuals Training (management, production, service, purchasing, cost control) FINANCIAL SERVICES Project Planning • Important assumptions • Start-up costs • Source and use of funds • Break-even analysis • Projections (profit and loss, cash flow) • Business ratios • Hourly labor schedule • Periodic sales projections Financial Control • Opening closing Procedures • Handling Cash Purchasing Procedures • Cost Control • Stock management • Inventories • Reporting • Asset Management
• Financial evaluation Operating ratio analysis • Review operating standards • Staff evaluation • Designing a business plan • the management of change Property audit If you are busy keeping a close eye on your holdings, or would like to maintain a tight audit system to assess your current management performance, Trinity will help you: • Mystery Shopper • Service Audit • Auditing food production • Food safety and hygiene Performance boost If your existing operation is performing satisfactorily and you would like to boost your performance by attracting new talent and injecting fresh blood into the operation, Trinity can offer you the following: • Recruitment • training
representation Representation of the owner • Assisting investors in identifying the most appropriate franchise • Negotiating franchisor contract terms • Representing the interests of the owners with management companies or multiple shareholders Brand representation • Representation of hotel and restaurant brands • Helping international brands evaluate local franchisees • Providing local service centers in the Middle East for new entrants to the market
Full Fledge • Choosing a Company Name (Trade Name) • Logotype Design • Domain Name and Registration (tradename.com/trademark.com) • Choosing Corporate Colors • Corporate Identity Consulting and Special Services (Corporate Identity Manual Development) • Advertising Style Guidelines • Additional Design Services i.e. Letterhead Design, Stationary & Business Forms, Product Styling, Packaging, Promotional/Novelty Gifts, Signage, Vehicles, Brochures & Annual Reports, Exhibition Graphics & Print Advertisements
